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New Law Requires Web Browsers to Stop Data Sharing with One Click | SoCal Matters | PBS SoCal



A new state law requires web browsers to add an opt-out signal that tells sites not to sell or share user data. Backers say it automates privacy choices and could become the new standard. Some tech firms quietly opposed the bill.

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24 Comments

  1. The real issue is data brokerage in general. Also, the use of tracking pixels and web beacons should be better controlled. Cookies ( especially third party cookies) are still a problem, but these wolves that call themselves marketers have work arounds.

    This subject needs massive attention and a huge overhaul is needed in the data collection and brokerage industry. These same tools used for marketing will evolve into extremely scary frameworks capable of way more than monitoring for marketing reasons if these issues are not dealt with swiftly and effectively.

  2. Nice short report, which is why I use Brave browser on every device I use. Google/YouTube doesn't pay my internet bill, until then none of them should be able to do so. Reason why nobody should pay for content either, including 'regular ' cable 'TV '.

  3. pointless really. look at how facebook did it for so long. they just update the software which resets all the options and before your in there to fix it your data has been exported.

    they need to make it law that no data is sent without explicit consent and that it is not dictated by the software environment but set as a security standard.

  4. It's not just about regulation, there has to be consequence. Fines, Imprisonment should be high enough that these companies should think twice. USA does not have strong identity protection laws nor does it have punishment for violators.

  5. I'm pissed off that You Tube allows so many undisclosed AI created content and even more the theft and voice of non affiliated respected FAUX hosts . Gutter companies preying on people FU TECH

  6. youyube is breaking this law and has been. they will not allow me to opt out of their perverted Godless ads that glorify perversion of children and adults. youtube violates their own standards and needs to be sued.

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